Case Studies
Deep dives into specific growth challenges and the systems I built to solve them.
HIPAA-Compliant AI Systems for Regulated Industries
Implementing compliance-first Claude AI systems for healthcare, accounting, bookkeeping, insurance, financial services, and law firms as Head of US Operations.
Scaling to 4,000 Leads/Month With Full-Funnel Attribution
How we built infrastructure to handle 4,000+ leads monthly with 90% connection rate, AI-powered reactivation, and end-to-end revenue attribution.
Paid Ads at Scale: 15x+ Pipeline Value Per Ad Dollar
Running a seven-figure annualized Meta and Google budget judged on patient revenue, not form-fills, generating a multi-million dollar treatment pipeline while blended CPL fell 45%.
Building Organic & AI Search Visibility for Two Surgical Practices
Growing organic traffic +51% in six months to 1.8K monthly visits, building 1.8K+ backlinks, and earning citations in ChatGPT, Gemini, and AI Overviews, with zero paid search spend.
Building a Salesforce-Based Attribution System
Connecting digital ad spend to offline patient revenue, surfacing a multi-million dollar treatment pipeline, proving ROAS, and reallocating budget with confidence.
Rebuilding a Broken Lead-to-Consult System
Identifying and plugging funnel leaks, AI reminders cut no-shows from 35% to 12%, recovering six figures monthly without increasing ad spend.
Turning Luxury Into Necessity Through Consumer Empowerment
Scaling a premium steam cleaner business to €3M annually by repositioning technical products as health essentials through direct marketing.
Growing a Lifestyle & Ticketing App to 20,000+ Active Users
How we scaled a lifestyle and ticketing platform to 20,000+ active recurring users in a saturated market by investing in mid-sized artists instead of traditional advertising.
Internalizing Growth Operations
Transitioning from agency dependency to an in-house growth engine, saving $30k/month in fees.