Results
What I Built
Systems, infrastructure, and growth engines organized by experience. Each role presented a unique challenge, here's what I created to solve it.
AI Loopwise
Implementing HIPAA-compliant AI systems for regulated industries
What I Created
HIPAA-Compliant AI Implementations
Deployed production Claude AI agents inside HIPAA-eligible infrastructure for healthcare clients, with strict data minimization and audit logging.
Regulated-Industry Playbooks
Extended compliance-first AI implementation to accountants, bookkeepers, insurance providers, financial services firms, and law firms.
Compliance-First Architecture
Every component handling sensitive data runs under Business Associate Agreements with access controls and human-in-the-loop review built in.
US Operations Buildout
Own client scoping, implementation architecture, and deployment for an Anthropic partner firm entering the US market.
Fusion Dental Implants
Built the growth infrastructure for an eight-figure dental implant practice
What I Created
Full-Funnel Attribution System
End-to-end tracking from source/medium/campaign/ad level through to closed revenue in Salesforce. Every dollar traced back to its origin.
Lead Qualification Engine
Automated soft credit checks and lead scoring to pre-qualify prospects before sales engagement. Increased qualified consultation rate by 40%.
AI Reactivation Agent
Built conversational AI to re-engage dormant leads. Recovered 15% of previously lost opportunities through automated follow-up sequences.
Online Booking Integration
Connected Carestack booking system directly to Salesforce for real-time appointment attribution and no-show tracking.
Multi-Channel Lead Generation
Scaled acquisition across Google, Facebook, TikTok, Instagram, and direct channels with unified tracking and optimization.
Unimatic Tiamo
Transformed a luxury product into a health necessity, scaling to €3M revenue
What I Created
Brand Repositioning Strategy
Shifted messaging from technical specifications to health benefits. Reframed €2,000 steam cleaners as essential health investments for families.
Direct Marketing Engine
Built multi-channel system across email nurture, direct mail, phone campaigns, and virtual sales demonstrations with 28% close rate.
Virtual Sales Process
Designed 45-minute consultative demonstration format that positioned product as health solution rather than appliance purchase.
Audience Segmentation
Created distinct messaging tracks for parents, health-conscious individuals, seniors, and pet owners with tailored value propositions.
Live in the Movent
Grew a lifestyle & ticketing app to 20,000+ active recurring users
What I Created
Artist Empowerment Program
Redirected advertising budget to directly fund mid-sized artists, building authentic community instead of buying impressions.
Guerrilla Marketing Campaigns
Designed viral campaigns including mystery QR drops, empty gallery exhibitions, and artist swap programs generating millions of views.
Referral Growth Engine
Built viral loops where artists earned 10% of referred artist sales forever. 45% of new artists came through referrals.
Community-Led Content Strategy
Gave artists control of platform social accounts. Behind-the-scenes content performed 4x better than polished marketing.
Fassadenklar GmbH
Built the company from zero to €2M+ ARR as founding growth lead
What I Created
Complete GTM Infrastructure
Owned end-to-end go-to-market: acquisition channels, outbound sales processes, CRM implementation, and partnership development.
HubSpot CRM Implementation
Built CRM from scratch including automations, sales pipelines, reporting dashboards, and marketing automation workflows.
In-House Growth Team
Transitioned from agency dependency to internal capabilities, saving €30k/month while improving response times from 5 days to same-day.
Outbound Sales System
Developed B2B prospecting methodology and sales playbook that became the foundation for consistent pipeline generation.
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