Services / Paid Advertising
Paid Advertising Management
Google, Meta, and TikTok campaigns managed against revenue, not clicks.
7-figure
Annual ad budgets managed
45%
Reduction in cost per lead
15x
Pipeline return per ad dollar
The Approach
I manage seven-figure annual ad budgets across Google Ads, Meta, TikTok, YouTube, and LinkedIn, with every campaign wired to revenue attribution. That means budget flows to the campaigns that produce pipeline, and underperformers get killed fast.
For a premium dental implant provider in Northern California I scaled paid acquisition to 4,000+ leads per month while lowering cost per lead by 45%, generating a multi-million dollar treatment pipeline at a 15x return on every ad dollar.
What's Included
- Campaign architecture across Google, Meta, TikTok, YouTube, and LinkedIn
- Creative strategy, ad copy, and landing page testing programs
- Server-side tracking with CAPI and offline conversion uploads
- Budget scaling frameworks with CPL and ROAS guardrails
- Transparent reporting from impression through closed revenue
Frequently Asked Questions
What is the minimum ad budget you work with?
Most engagements start at $10k+ per month in ad spend. Below that, I typically recommend a strategy sprint to build the foundation before scaling spend.
Which platforms do you manage?
Google Ads, Meta (Facebook and Instagram), TikTok, YouTube, LinkedIn, Microsoft Ads, and programmatic display. Channel mix depends on where your buyers actually are.
How is your reporting different from an agency's?
I report on pipeline and revenue per campaign, not impressions and clicks. If a campaign generates cheap leads that never convert, my reporting shows that and the budget moves.
Do you handle the creative?
Yes. I run structured creative testing programs including ad copy, static and video creative direction, and landing page variants.
Available Across Northern California
Paid Advertising for businesses in these cities and beyond: